Agem Property Group: Client Case Study
Updated: Feb 16
Agem Property Group is a fund management company who specialise in commercial property developments, leasing and investments.
Agem wanted to increase their brand awareness with local investors for new projects, while attracting tenants for their existing properties. J&A were tasked with creating a marketing plan that would generate leads with new local investors, and securing tenants in their properties available for lease.
J&A conducted a brand workshop with the team and pinpointed Agem’s unique point of difference. They were nimble, approachable and their skilled team enabled them to provide investors with low-risk investment opportunities, and to provide tenants with the space they needed. J&A compiled a marketing plan with relevant marketing channels that focused on these key messages. A new website was built to communicate separately to the two target audiences that were identified, and separate customer journeys were created so the audiences were receiving communication relevant to them.
Brand workshop with the Agem team to understand their position against competitors, and motivators of their target audiences.
A marketing plan with how to effectively communicate their key messages.
A media and activities plan of channels to reach their desired audiences.