Where'd all the women go?
Updated: Dec 29, 2020
This week we chat about the cynical side of brand purpose, women in advertising and where they go after kids, plus our fave shortcuts in the new iOS. Our brand feature this week is Jaggad Athletic.
"The purpose aspects should come first. You shouldn't be trying to retrospectively fit a purpose into your brand." - Jade
"Where's the line between promoting your product vs promoting your cause?" - Aleesha
In this episode we debate:
Is having a purpose that isn't authentic still better than no purpose at all?
Where do all the women in advertising go after kids?
Why isn't there room for more working mothers?
Is being sustainable enough of a brand purpose?
We hope you'll learn:
Why it's crucial to have your brand purpose nailed from day one
The power of using your network to build your brand
Shortcut features in the new iOS we're loving